How one choir is honing its communication skills to reach a new audience

The Bach Choir embarked on a bold new project: its members have written a script to bring context to the music in their next concert.

“I’m convinced that an audience’s experience could be greatly enhanced by more explanation of the music they’re about to hear. Do any of us read the programme notes before the concert? Wouldn’t it be more rewarding to hear the performers’ thoughts about the work [in advance] than reading those of a music historian?”

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